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这是 一直夫妇 的第 922 篇文章
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9 月 1 日,国内手机品牌上调了多款机型的售价。不仅新款价格上涨,部分老款手机也涨了价。而且有些机型连续调价两次。澎湃刊登的一篇报道称,「个别中低端产品对比首销价涨幅高达 40%」。原因何在?
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A fresh wave of price hikes has hit China's smartphone market, as Huawei, Xiaomi and Honor increased retail prices for several current models by between 200 ($29.75) and 1,000 yuan, triggering heated chatter on social media.
1️⃣price hikes
表示「价格上涨,涨价」,跟 price increases 一样?有点区别但不多。price hike 通常让人感觉涨价较明显或比较突然,容易引起消费者不满。我们有时可用它替换 price rises/increases 等。
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2️⃣ trigger heated chatter
金牌写作短语
chatter 常表示「唠叨,喋喋不休」,但在新闻语境中,它常指人们对某事的「热议」。 trigger 是「触发,引起」,所以这个短语的意思便是「引起热议」。我们可用它来替换太常用的 cause heated discussion。
02
At the crux of the surge is a structural imbalance in global memory chip supplies. As artificial intelligence model training and AI server infrastructure expand at a breakneck pace, major memory makers — Samsung, SK Hynix and Micron — have shifted substantial high-end capacity toward high-margin HBM (high bandwidth memory), mainly used in servers, thus directly squeezing the supply of handset-oriented DRAM and NAND memory chips. That supply crunch has sent mobile memory prices soaring.
3️⃣ at the crux of
金牌写作短语
crux 是指 the most important or difficult part of a problem or an issue,即问题的「关键,症结」,往往是最难解决的部分。the crux of the matter is ...,即「问题的关键是……」。本段第一句的意思是说,「全球存储芯片供应的结构性失衡,是此次上涨的根本原因。」
而如果想表达「某事是关键所在」,那我们就可以用上本文作者使用的这个短语,造出句子:X is at the crux of sth。这个词并非四六级、考研词汇,但 2023 年英一考研阅读考过。
Short-term rentals themselves are not the crux of the issue, said Keren Hom, an expert on affordable housing policy.
住房可负担性政策专家凯伦 · 霍姆表示,短租本身并非问题的症结。
4️⃣ at a breakneck pace
breakneck 的字面义很直白,来自动词短语 break one's neck,表示「摔断或折断某人的脖子」。一个人骑马太快会摔断自己的脖子。此外,大家在影视剧中还会看到,坏人折断别人脖子往往速度极快,这样对方来不及反应。完全没有让大家模仿的意思⚠️。所以 breakneck 这个形容词的意思是 very fast and dangerous「飞速且惊险的」。用大白话来说就是「快得不要命的」。
at a breakneck pace 是一个固定短语,表示「以惊人的高速度」。新闻多次报道,有些人深夜飙车炸街,惊扰居民,他们经常 drive at a breakneck pace「开亡命飞车」。
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03
The cost pressure, however, is no longer limited to storage. In late July, Qualcomm Inc CEO Cristiano Amon said the chipmaker planned to raise its product prices effective Sept 1.
5️⃣effective + 日期
文章中出现的 effective Sept 1 是用到了「effective + 日期」这种固定的表达方式,意思是「自某日开始生效」。相当于 with effect from Sept 1。 raise its product prices effective Sept 1 是说高通计划自 9 月 1 日起上调产品价格。
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This time around, however, brands are directly raising prices on devices already available in the market. Xiaomi's case is particularly telling: its Tuesday increase came less than a month after its Aug 2 hike, indicating that manufacturers are passing on costs gradually through multiple small adjustments rather than a single large spike, as component costs remain stubbornly elevated.
5️⃣this time around
熟词生义
around 在这里表示「循环地,周而复始地」。this time around 类似于 this time,意思是「这一次」,常用于把当前这次的事件与过去几轮相比较。外刊很爱用这个表达,来看《经济学人》。
This time around they will be going toe-to-toe with private-credit lenders, many of which also employ hefty private-equity teams and will be more than happy to take on overleveraged firms.
这次它们面对的是私人信贷机构,许多这些机构也雇有庞大的私募股权团队,尤其乐意向过度杠杆化的公司下手。
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