直通东博会｜“市场对接效率让人印象深刻！” 江苏企业组团掘金东盟新蓝海

大运河传媒讯（记者朱桂艳发自南宁）“东博会的国际化程度和市场对接效率让人印象深刻!”初秋的南宁，国际会展中心人潮涌动，客商往来洽谈热闹非凡。9月17日至21日，第23届中国-东盟博览会在这里盛大举行。Grand Canal Media News (Reporter Zhu Guiyan from Nanning) “The internationalization level and efficiency of market connection at the East China-ASEAN Expo are truly impressive!” In the early autumn in Nanning, the International Convention Center is crowded with people, and businesspeople are engaged in lively discussions. From September 17 to 21, the 23rd China-ASEAN Expo was held here.

恰逢中国-东盟建立全面战略伙伴关系五周年，中国-东盟自贸区3.0版升级议定书加快落地的关键节点，本届东博会以“共享 3.0 机遇，共创美好生活”为主题，成为制度型开放下中外企业对接合作的大舞台。一批来自江苏南京、扬州的企业家组团奔赴南宁，在AI浪潮与运河通道的双向赋能之下，寻找面向东盟的发展新蓝海。This event coincides with the fifth anniversary of the establishment of a comprehensive strategic partnership between China and ASEAN, as well as a critical moment for the implementation of the upgraded protocol for the 3.0 version of the China-ASEAN Free Trade Area. With the theme “Share the 3.0 opportunities and create a better life together”, this East China-ASEAN Expo serves as a major platform for Chinese and foreign enterprises to collaborate under the framework of institutional openness. A group of entrepreneurs from Nanjing and Yangzhou in Jiangsu traveled to Nanning, aiming to find new opportunities for development in the ASEAN region, thanks to the mutual benefits brought by the AI revolution and the canal transportation network.

AI成本届东博会主角 苏企抢抓东盟市场机遇AI costs will be a key factor at the East Asia Expo; Sulu enterprises are seizing opportunities in the ASEAN market

第23届中国-东盟博览会面积达17 万平方米，共有70多个国家及地区的3400多家企业参展，参展企业总数比上届增长5.3%。The 23rd China-ASEAN Expo covered an area of 170,000 square meters. More than 3,400 enterprises from over 70 countries and regions participated in the event. The number of participating companies increased by 5.3% compared to the previous edition.

AI是本届东博会的核心主角。新增的南A社区展区聚焦人工智能领域，1万多平方米的展区内，中国-东盟AI应用综合馆和11个行业主题馆依次排开，宇树科技等130余家人工智能企业同台竞技。首次设立的“AI大卖场”里，70余家企业带来500多款智能产品，AI智能眼镜、可穿戴设备、康复护理机器人、声乐陪练数字人悉数陈列。前沿技术走出实验室，成为观众可触摸、可体验、可采购的消费产品。AI was the core theme of this East Asian Expo. The newly added South A Community exhibition area focused on the field of artificial intelligence. Within the exhibition area of more than 10,000 square meters, the China-ASEAN AI Applications Complex and 11 industry-specific exhibition halls were arranged in a specific layout. Over 130 artificial intelligence companies, including Yuzhou Technology, showcased their products. In the newly established “AI Mall”, more than 70 companies presented over 500 intelligent products – including AI glasses, wearable devices, rehabilitation and care robots, and digital assistants for vocal training. Cutting-edge technologies are now available to the audience as tangible, experiential, and purchasable consumer products.

南京自由美科技的展台前，众多东盟客商纷纷驻足体验。多场景适用的外骨骼助力机器人，有个性、有记忆的AI陪伴机器人，结合了智能交互技术和微高压氧疗技术的新型健康消费产品AI智能减压舱……多款面向文旅景区、教育科普和商业消费场景的AI创新产品吸引来络绎不绝的咨询。In front of Nanjing Free Beauty Technology’s booth, many businesspeople from the ASEAN region stopped to experience the products on display. The exoskeleton robots that can be used in various scenarios, the AI companions that have personality and memory, as well as the new health products like the AI intelligent decompression chamber, which combine intelligent interaction technology with micro-hyperbaric oxygen therapy techniques – these innovative AI products for tourism, education, and commercial use have attracted a large number of inquiries from visitors.

“这是我们第一次来东博会设展，本届展览规模空前，以及AI元素突出，是吸引我们参展的两大原因，东博会的国际化程度和市场对接效率让人印象深刻！”公司海外市场部经理唐瀚阳告诉大运河传媒记者，东南亚文旅智能化、教育科普、消费机器人市场需求旺盛，企业此行目标即是对接东盟代理商与渠道伙伴。展会尚未落幕，已经收获不少意向客商，数场后续洽谈已经排上日程。“This is our first time exhibiting at the East Asia Expo. The scale of this exhibition is unprecedented, and the emphasis on AI technologies are the two main reasons that motivated us to participate. The international nature of the expo and its efficiency in facilitating market connections are truly impressive,” said Tang Hanyang, manager of the company’s overseas market department, to reporters from Grand Canal Media. He noted that there is a strong demand for intelligent tourism services, educational tools, and consumer robots in Southeast Asia. The goal of their visit was to establish relationships with agents and partners in the ASEAN region. Even before the exhibition ends, they have already gained several potential customers, and several follow-up meetings have been scheduled.

“这次来东博会现场，感受到了中国与东盟经济往来与交流合作的热度。”南京星斓数字传媒总经理胡义倬感慨。据他介绍，星斓数字传媒深耕 AI 数字视听赛道，依托自研行业领先的“工谷智影” AI数字视听工业化平台，打造 “算力设施—模型调用—素材资产—内容生产—版权发行”全闭环标准化视听工业生产体系。平台借力AI技术重构视听产业底层逻辑，实现内容生产降本提效，可为文旅、工业制造、电商、教育、娱乐等多行业提供数字化赋能。“I felt the enthusiasm for economic cooperation and exchanges between China and ASEAN during this visit to the East Asia Expo,” said Hu Yizhuo, general manager of Nanjing Xinglan Digital Media. According to him, Xinglan Digital Media specializes in the field of AI digital audio-visual technology. By using its own developed “Gonggu Zhiyin” AI digital audio-visual industrialization platform, the company has created a fully integrated production system for audio-visual products: “computing power infrastructure – model utilization – material assets – content creation – copyright distribution”. This platform utilizes AI technology to transform the underlying principles of the audio-visual industry, thereby reducing costs and improving efficiency in content creation. It can provide digital capabilities for various industries such as tourism, industrial manufacturing, e-commerce, education, and entertainment.

胡义倬表示，此次参加东博会，是希望对接东盟及“一带一路”沿线市场商机，以技术产品服务当地政府、企业。走访南A社区人工智能展区与主会场后，他切实看到 AIGC 赋能各行业的现实市场需求，深切体会到中国与东盟经贸往来的蓬勃活力，看好中国企业出海机遇，期待借助东博会平台推动国内数字技术与文化产品开拓东盟市场。Hu Yizhuo said that his participation in the East China Expo is aimed at connecting with business opportunities in ASEAN and the “Belt and Road” regions, and providing technical products and services to local governments and enterprises. After visiting the artificial intelligence exhibition area in the South A community and the main venue, he saw clearly the real market demand for AIGC in various industries. He also felt the vibrant economic and trade relations between China and ASEAN. He is optimistic about the opportunities for Chinese companies to expand into overseas markets and hopes to use the East China Expo as a platform to promote the introduction of domestic digital technologies and cultural products into the ASEAN market.

“黄金平台”叠加“黄金通道” 实现苏桂与东盟多方共赢The “golden platform” combined with the “golden channel” enables mutual benefits for both China and ASEAN

刚刚通航的平陆运河，成为本届东博会另一大流量焦点。展会专门设置平陆运河独立展区，开通客商实地考察专线。9月18日举行的东博会签约活动，依托中国-东盟自贸区3.0版建设、平陆运河通航重大机遇，首次搭建机制性供需对接平台，聚焦向海经济、东盟合作、人工智能等领域，并发布254个向海经济场景清单。The newly opened Pinglu Canal has become another major focus of this East China International Expo. A separate exhibition area for the Pinglu Canal was set up at the expo, and special lines were established for business visitors to conduct on-site inspections. During the signing ceremony held on September 18th, taking advantage of the construction of the 3.0 version of the China-ASEAN Free Trade Area and the significant opportunities brought by the opening of the Pinglu Canal, a formal platform for supply and demand matching was established for the first time. This platform focused on areas such as maritime economy, ASEAN cooperation, and artificial intelligence, and a list of 254 maritime economic initiatives was also released.

据悉，自由美科技和星斓数字传媒均是江苏南京·扬州东博会考察团（以下简称江苏考察团）成员。世界绿色设计组织（WGDO）东盟中心副秘书长、江苏省广西商会执行会长梁馨文介绍，为抢抓平陆运河通航和中国-东盟自贸区3.0版建设机遇，推动苏桂产业协同、南向开放合作，江苏省现代服务业联合会与江苏省广西商会联合组织近60人的江苏考察团，在东博会期间赴广西考察。考察团由世界运河历史文化城市合作组织（WCCO）代表、世界绿色设计组织（WGDO）东盟中心代表、行业专家、商协会主要负责人、企业家组成，企业覆盖人工智能、绿色设计、生物医药、文旅投资、商贸进出口等多个行业赛道。It is reported that both Free Beauty Technology and Xinglan Digital Media are members of the Jiangsu Nanjing-Yangzhou East Expo inspection team (hereinafter referred to as the Jiangsu inspection team). Liang Xinwen, Deputy Secretary-General of the ASEAN Center of the World Green Design Organization (WGDO) and Executive President of the Jiangsu Guangxi Chamber of Commerce, said that in order to seize the opportunities presented by the operationalization of the Pinglu Canal and the construction of the 3.0 version of the China-ASEAN Free Trade Area, and to promote industrial cooperation between Jiangsu and Guangxi as well as Southward opening-up cooperation, the Jiangsu Modern Service Industry Federation and the Jiangsu Guangxi Chamber of Commerce jointly organized a group of nearly 60 people to visit Guangxi during the East Expo. The inspection team consisted of representatives from the World Historic and Cultural Canal Cities Cooperation Organization (WCCO), representatives from the ASEAN Center of the World Green Design Organization (WGDO), industry experts, key members of business associations, and entrepreneurs. The companies involved were from various sectors such as artificial intelligence, green design, biomedicine, cultural and tourism investment, and trade and import/export.

“这次考察团成员覆盖多个行业领域，我们在集中巡馆东博会各大展区外，更组织企业家深入南宁、防城港、崇左等沿边沿海城市，开展实地调研、园区走访及政企投资意向座谈，推动企业从‘走马观花’转向项目‘精准落地’。”梁馨文告诉大运河传媒记者，此次考察借助东博会国家级平台，直观掌握了东盟市场需求与前沿产业动态，深入了解了考察城市间的差异化禀赋，围绕现代服务业、人工智能、医疗器械、文旅AI四大方向形成一批投资合作意向，取得了良好成效。“The members of this delegation come from various industries. In addition to visiting the various exhibition areas at the East Expo, we also organized entrepreneurs to visit cities along the border and coastal areas such as Nanning, Fangchenggang, and Chongzuo. We conducted on-site investigations, visited industrial parks, and held meetings with government and business parties to discuss investment opportunities. This has helped enterprises shift from a superficial approach to more targeted implementation of projects,” said Liang Xinwen to reporters from the Grand Canal Media. By taking advantage of the national-level platform of the East Expo, these inspections allowed us to gain an understanding of the market demands in ASEAN countries and the latest developments in relevant industries. We also gained insight into the unique characteristics of each city visited. Based on four key areas—modern service industries, artificial intelligence, medical devices, and cultural tourism using AI, we have established several investment cooperation agreements, achieving positive results.”

“我们希望搭建苏桂双向联动桥梁，把江苏的数字科创、绿色设计、文旅产业优势，和东盟的广阔市场、平陆运河的通道优势对接起来，实现苏桂与东盟多方共赢。”梁馨文说。“We hope to establish a two-way connection between Jiangsu and ASEAN, linking the digital innovation, green design, and tourism industries of Jiangsu with the vast market of ASEAN and the strategic advantages offered by the Pinglu Canal. This will enable mutual benefits for both Jiangsu and ASEAN,” said Liang Xinwen.

“正如京杭大运河曾造就了扬州的繁华，通江达海的平陆运河，必将为广西带来新一轮发展机遇。”自由美科技CEO认为，当东博会这一“黄金平台”遇上平陆运河这条“黄金通道”，数智创新的动能叠加江海通达的优势，必将碰撞出区域合作的全新逻辑，而像自由美科技这样的企业也将在其中找到全新的市场机会。“Just as the Beijing-Hangzhou Grand Canal contributed to the prosperity of Yangzhou, the Pinglu Canal, which connects rivers and seas, will surely bring new opportunities for Guangxi.” According to the CEO of Free Beauty Technology, when the Dongbo Expo, this ‘golden platform’, is combined with the Pinglu Canal, this ‘golden channel’, the combined effect of digital and intelligent innovation and the convenience of accessing both rivers and seas will create a new model of regional cooperation. Companies like Free Beauty Technology will also be able to find new market opportunities in this context.

（大运河新闻热线：18611735190）

制作 曹宇

编校 延晨 徐蓉

一审 桂艳 张莉

二审 肖东 董明

三审 晖军