艾媒咨询 | 2026年中国扫地机器人行业发展状况与消费行为调研报告

　　当前中国扫地机器人行业正处于规模持续扩容与产品结构升级的关键阶段，作为智能清洁品类中渗透最快、竞争最激烈的细分赛道，行业正迎来技术迭代加速与消费认知深化的双重转折期。iiMedia Research（艾媒咨询）数据显示，中国智能小家电市场规模从2016年的620亿元增长至2025年的2285亿元，预计2030年将达3393亿元；中国智能家居市场规模从2016年的620亿元增长至2025年的8154亿元，预计2026年将达9980亿元，2030年将突破1.8万亿元。智能小家电与智能家居整体市场的持续扩容，为扫地机器人行业提供了广阔的成长空间与生态基础。随着全屋智能概念加速落地与居民对生活品质要求的持续提升，扫地机器人作为智能家居的高频入口级产品，其市场增长动力正从“尝鲜普及”转向“换新升级”。

　　iiMedia Research（艾媒咨询）调研显示，2026年中国消费者购买扫地机器人关注的因素中，智能化程度占比最高，达28.62%；功能多样性与实用性占27.59%，电池续航时间与充电便捷性占25.86%,产品质量与耐用性占25.17%;消费者评价与口碑、清洁效果与效率、价格与性价比、外观设计等因素也受到较多关注。消费者购买决策呈现多维度综合考量 的特征，智能化与功能实用性是首要关注因素，同时质量、续航、清洁效果等基础性能也同样重要，说明消费者既看重产品的智能属性，也关注其作为清洁工具的本质性能。

　　综合来看，扫地机器人行业的竞争正从“有没有智能功能”转向“智能是否真正好用”，能否在智能化体验与基础性能之间实现有效协同，将成为品牌在下一阶段竞争中拉开差距的关键。随着消费者对智能清洁产品的认知日趋成熟，单纯依靠概念营销或参数堆砌已难以形成持续购买理由，品牌需在导航避障算法、清洁系统设计、续航与自清洁能力等核心指标上构建系统性优势，并以真实的用户口碑与场景化体验建立信任壁垒。

　　China’s robotic vacuum cleaner industry is currently in a critical phase of sustained market expansion and product structure upgrades. As the fastest-growing and most competitive segment within the smart cleaning category, the industry is entering a pivotal turning point marked by accelerated technological innovation and deepening consumer awareness. Data from iiMedia Research shows that the size of China’s smart small appliance market grew from 62 billion yuan in 2016 to 228.5 billion yuan in 2025, and is projected to reach 339.3 billion yuan by 2030; China’s smart home market is projected to grow from 62 billion yuan in 2016 to 815.4 billion yuan in 2025, reaching 998 billion yuan by 2026 and surpassing 1.8 trillion yuan by 2030. The continued expansion of the smart small appliances and smart home markets as a whole has provided the robotic vacuum cleaner industry with vast growth potential and a robust ecosystem foundation. As the concept of whole-home smart systems accelerates its implementation and residents’ demands for quality of life continue to rise, robotic vacuum cleaners—as high-frequency entry-level products in the smart home ecosystem—are seeing their market growth momentum shift from “early adoption and popularization” to “replacement and upgrading.”

　　According to a survey by iiMedia Research, among the factors Chinese consumers will consider when purchasing robotic vacuum cleaners in 2026, the level of intelligence ranks highest at 28.62%; functional diversity and practicality account for 27.59%; battery life and charging convenience account for 25.86%; and product quality and durability account for 25.17%; Factors such as consumer reviews and word-of-mouth, cleaning effectiveness and efficiency, price and value for money, and exterior design also received significant attention. Consumer purchasing decisions are characterized by multidimensional, comprehensive considerations: while intelligence and functional practicality are the primary concerns, fundamental performance aspects such as quality, battery life, and cleaning effectiveness are equally important. This indicates that consumers value both the product’s smart features and its core performance as a cleaning tool.

　　Overall, competition in the robotic vacuum cleaner industry is shifting from “whether a product has smart features” to “whether those smart features are truly user-friendly.” The ability to effectively balance the smart user experience with core performance will be the key factor for brands to differentiate themselves in the next phase of competition. As consumer understanding of smart cleaning products matures, relying solely on conceptual marketing or a mere accumulation of technical specifications is no longer sufficient to provide a sustainable reason to buy. Brands must build systematic advantages in core metrics—such as navigation and obstacle-avoidance algorithms, cleaning system design, battery life, and self-cleaning capabilities—while establishing a barrier of trust through authentic user reviews and scenario-based experiences.

　　智能清洁赛道扩容，扫地机器人成核心品类

　　消费者人群画像：中青年白领为主力，二线城市贡献最大份额

　　品牌使用格局：头部集中度较高，国产品牌份额主导

　　购买决策因素：智能化与实用性领跑，质量续航受关注

　　行业痛点感知：质量不稳定居首，价格与售后问题显著

　　多品类协同与场景延伸，打开智能清洁市场新增量