内容创作者孟羽童将担任「AI原生品牌与增长」论坛主持人

2026年12月4日，第十一届灵眸大赏Morketing Summit将在上海举办。本届大会以「智生」为主题，汇聚全球品牌、平台与营销行业的实践者，围绕AI带来的商业变化，探讨品牌建设、内容创新与全球增长的新路径。作为连续举办十年的顶级行业盛会，灵眸大赏将再次成为营销人与品牌决策者共同瞩目的焦点，以真实案例与实践经验，共同寻找下一阶段的增长答案。

整理｜Sober

当AI越来越深入内容生产与传播，品牌正在面对一个新的问题：内容可以被更高效地生产，但如何真正被看见、被记住，并获得持续的关注与信任？

对于品牌来说，这是一个关于营销和增长的问题。而对于身处社交媒体一线的内容创作者来说，如何建立自己的表达、与用户保持联系，同样是日常需要面对的课题。

在这样的背景下，第十一届Morketing Summit 2026灵眸大赏，将以「智生」为主题，探讨AI进入真实商业经营之后，品牌与增长正在发生哪些变化。其中，A场「AI原生品牌与增长」（Brand Re-Centered）将聚焦一个核心命题：当内容、媒介与交易都被AI重写，品牌为什么反而重新成为增长中心？

围绕这一命题，来自品牌、平台与营销行业的嘉宾，将共同探讨AI时代的品牌价值、消费者连接与增长机会。

而这场讨论，也将迎来一位年轻的跨界主持人。

目前，内容创作者孟羽童已确认出席第十一届Morketing Summit 2026灵眸大赏，并担任A场「AI原生品牌与增长」主持人。

毕业于浙江大学的孟羽童，是活跃于多个领域的青年内容创作者，目前全网粉丝超过400万。她曾与梅耶·马斯克、杨澜等不同领域的人物展开对谈，也多次亮相国际时装周及大型时尚活动。

从内容表达、公众沟通到跨界对话，孟羽童持续探索着不同的可能性。这一次，她将以主持人的身份来到灵眸大赏，与品牌、平台及营销行业的实践者共同开启关于AI与品牌增长的交流。

出席嘉宾

孟羽童，青年跨界代表、Z世代意见领袖、全网粉丝超400w+。

毕业于浙江大学的她，不仅是深受Z世代关注的青年创作者，更以持续进化、勇于跨界的态度活跃于多元领域。她曾与梅耶·马斯克、杨澜等各界精英深度对谈，多次受邀出席国际时装周和时尚盛典，并频获央视等主流媒体认可。同时她心系教育，在母校设立了个人奖学金。

从职场破圈到多栖发展，孟羽童正以身体力行的探索，诠释着当代青年打破壁垒、拥抱无限可能的力量。

主持场次

AI原生品牌与增长

关于2026MS灵眸大赏·智生

“灵眸大赏Morketing Summit”由全球营销商业媒体平台Morketing发起，自2016年创办以来已连续举办十届，被誉为东方的「纽约广告节」，是营销人与品牌决策者共同参与的顶级行业舞台。

本届灵眸大赏主题为“智生”（BORN INTELLIGENT）。“智生”不是“智能生成”的缩写，而是三层含义：第一，品牌与组织开始以AI原生方式工作；第二，新的消费者入口、交易方式与内容生态正在生长；第三，营销需要在智能系统中重新获得商业位置。

“智生”与2025年“智启”形成清晰连续性——2025开启智能，2026让智能进入真实商业生命。

过去十年，营销回答的是“如何在新的媒介环境里找到人”；未来十年，营销必须回答“当AI开始理解、推荐、决策甚至交易，品牌如何被机器理解、被人信任，并持续创造增长”。

第十一届灵眸大赏的使命，是让营销重新站回商业、经济与社会价值的中心，成为需求创造、创新扩散、文化连接、信任建设与全球增长的基础设施。

On December 4, 2026, the 11th Morketing Summit will be held in Shanghai. Under the theme “Born Intelligent,” this year’s Summit will bring together practitioners from global brands, platforms, and the marketing industry to explore new paths for brand building, content innovation, and global growth amid the business changes driven by AI. As a premier industry event held for ten consecutive years, the Morketing Summit will once again become a focal point for marketers and brand decision-makers, who will join forces to seek the growth answers for the next stage through real-world cases and practical experience.

As AI becomes increasingly embedded in content creation and distribution, brands face a new question: Content can be produced more efficiently than ever, but how can they continue to capture attention, remain memorable, and earn lasting trust?

For brands, this is a question of marketing and growth. For content creators at the forefront of social media, developing a distinctive voice and maintaining meaningful connections with their audiences are equally important challenges.

Against this backdrop, the 11th Morketing Summit 2026, under the theme “BORN INTELLIGENT,” will examine how brands and growth are evolving as AI becomes part of day-to-day business operations.Track A, “Brand Re-Centered,” will address a central question: As AI reshapes content, media and commerce, why are brands once again moving to the center of growth?

Bringing together speakers from brands, platforms and the wider marketing industry, the session will explore brand value, consumer engagement and new opportunities for growth in the AI era.

The conversation will also welcome a young, multidisciplinary content creator as its host.

Meng Yutong, a content creator, has confirmed that she will host Track A, “Brand Re-Centered,” at the 11th Morketing Summit 2026.

A graduate of Zhejiang University, Meng is active across multiple fields and has a combined following of more than four million on social media. She has engaged in conversations with figures including Maye Musk and Yang Lan, and has attended international fashion weeks and major fashion events.

From content creation and public communication to cross-disciplinary dialogue, Meng continues to explore new possibilities. This time, she will join Morketing Summit 2026 as a session host, facilitating conversations with practitioners from brands, platforms and the marketing industry on AI and brand growth.

Featured Host

Meng Yutong is a young multidisciplinary creator and a prominent voice among Gen Z audiences, with more than four million followers across social media platforms.

A graduate of Zhejiang University, Meng has built a highly influential personal brand and sparked widespread conversations among Gen Z audiences. Known for her continuous evolution and cross-disciplinary exploration, Meng has engaged in in-depth conversations with figures such as Maye Musk and Yang Lan, attended international fashion weeks and fashion events, and received coverage from major media outlets, including CCTV. She has also established a personal scholarship at her alma mater.

Through her pursuits across different fields, Meng exemplifies the willingness of a new generation to cross boundaries and embrace new possibilities.

Hosting Session

Track A | Brand Re-Centered

About Morketing Summit 2026 · BORN INTELLIGENT

The Morketing Summit, initiated by Morketing, a global marketing and business media platform, was first launched in 2016 and has since been held for ten consecutive editions. Hailed as the “New York Advertising Festival of the East,” it is a premier industry stage jointly attended by marketers and brand decision-makers.

The theme of this year’s Summit is “Born Intelligent.” It is not shorthand for “intelligent generation”; Rather, it carries three layers of meaning: first, brands and organizations are beginning to work in an AI-native way; second, new consumer entry points, transaction methods, and content ecosystems are emerging; and third, marketing needs to re-establish its commercial position within intelligent systems.

“Born Intelligent” forms a clear continuity with 2025’s “Intelligence Awakened”: 2025 unlocked intelligence, while 2026 brings intelligence into real commercial life.

Over the past decade, marketing answered the question of “how to find people in a new media environment.” Over the next decade, marketing must answer the question of “as AI begins to understand, recommend, decide, and even transact, how can brands be understood by machines, trusted by people, and continue to create growth?”

The mission of the 11th Morketing Summit is to put marketing back at the center of business, economic, and social value, and to make it infrastructure for demand creation, innovation diffusion, cultural connection, trust building, and global growth.