前宝洁大中华区首席可持续发展官、传播与公关部副总裁许有杰将担任主论坛「智生」主持人

2026年12月4日，第十一届灵眸大赏Morketing Summit将在上海举办。本届大会以「智生」为主题，汇聚全球品牌、平台与营销行业的实践者，围绕AI带来的商业变化，探讨品牌建设、内容创新与全球增长的新路径。作为连续举办十年的顶级行业盛会，灵眸大赏将再次成为营销人与品牌决策者共同瞩目的焦点，以真实案例与实践经验，共同寻找下一阶段的增长答案。

整理｜Joe

过去十年，营销回答的是“如何在新的媒介环境里找到人”；未来十年，营销必须回答“当AI开始理解、推荐、决策甚至交易，品牌如何被机器理解、被人信任，并持续创造增长”。

当AI真正进入商业的深水区，营销正在经历一场从工具、流程到底层逻辑的全面重塑。品牌所面对的，不再只是渠道的变迁与流量的博弈，而是需要在一个由大模型和Agent主导的智能系统中，重新证明自身的商业价值。

营销，必须重新站回商业、经济与社会价值的中心。

这也是第十一届灵眸大赏Morketing Summit 2026将年度主题定为「智生 BORN INTELLIGENT」的原因。我们试图探讨：在AI原生时代，营销如何重构全球新秩序？从Attention到Intention，从单一工具应用到复杂Agent系统，商业增长的底层逻辑究竟发生了哪些改变？

12月4日，本届灵眸大赏「智生」全球主论坛将在上海正式拉开帷幕。作为整场大会的核心与灵魂，主论坛将聚焦宏观趋势、AI与商业结构、国际平台视角以及全球品牌重塑。在这场高密度、国际化、且极具前瞻性的思想交锋中，我们需要一位既懂品牌底蕴，又能深刻洞察时代变局的主持人，来串联起关于未来十年的关键答案。

目前，前宝洁大中华区首席可持续发展官、传播与公关部副总裁许有杰已确认出席第十一届灵眸大赏Morketing Summit 2026，并正式担任「智生」全球主论坛的主持人。

长期深耕品牌建设、传播与公关以及企业可持续发展领域的许有杰，不仅见证了中国营销市场的变迁，更拥有着驾驭复杂商业议题的深厚功底。在AI让技术变得唾手可得的今天，他所深耕的“品牌信任”与“可持续发展”，恰恰是智能时代品牌最稀缺的护城河。

当算法重构一切，让我们与许有杰一起，在「智生」主论坛寻找下一个十年营销增长的确定性答案。

出席嘉宾

出席场次

主论坛

智生

关于2026MS灵眸大赏·智生

“灵眸大赏Morketing Summit”由全球营销商业媒体平台Morketing发起，自2016年创办以来已连续举办十届，被誉为东方的「纽约广告节」，是营销人与品牌决策者共同参与的顶级行业舞台。

本届灵眸大赏主题为“智生”（BORN INTELLIGENT）。“智生”不是“智能生成”的缩写，而是三层含义：第一，品牌与组织开始以AI原生方式工作；第二，新的消费者入口、交易方式与内容生态正在生长；第三，营销需要在智能系统中重新获得商业位置。

“智生”与2025年“智启”形成清晰连续性——2025开启智能，2026让智能进入真实商业生命。

过去十年，营销回答的是“如何在新的媒介环境里找到人”；未来十年，营销必须回答“当AI开始理解、推荐、决策甚至交易，品牌如何被机器理解、被人信任，并持续创造增长”。

第十一届灵眸大赏的使命，是让营销重新站回商业、经济与社会价值的中心，成为需求创造、创新扩散、文化连接、信任建设与全球增长的基础设施。

On December 4, 2026, the 11th Morketing Summit will be held in Shanghai. Under the theme “Born Intelligent,” this year’s Summit will bring together practitioners from global brands, platforms, and the marketing industry to explore new paths for brand building, content innovation, and global growth amid the business changes driven by AI. As a premier industry event held for ten consecutive years, the Morketing Summit will once again become a focal point for marketers and brand decision-makers, who will join forces to seek the growth answers for the next stage through real-world cases and practical experience.

Compiled by Joe

Over the past decade, marketing answered the question of "how to find people in a new media environment"; in the next decade, marketing must answer the question of "when AI begins to understand, recommend, decide, and even transact, how can brands be understood by machines, trusted by humans, and continue to create growth."

As AI truly enters the deep waters of business, marketing is undergoing a comprehensive reshaping from tools and processes to its underlying logic. Brands are no longer just facing shifts in channels and the game of traffic; instead, they need to re-prove their business value within an intelligent system dominated by large models and Agents.

Marketing must once again stand at the center of business, economic, and social value.

This is why the 11th Morketing Summit 2026 has set its annual theme as"BORN INTELLIGENT". We aim to explore:In the AI-native era, how can marketing re-architect the new global order?From Attention to Intention, from single-tool applications to complex Agent systems, what exactly has changed in the underlying logic of business growth?

On December 4, the "BORN INTELLIGENT" Global Main Forum of this year's summit will officially kick off in Shanghai. As the core and soul of the entire event, the main forum will focus on macro trends, AI and business structures, international platform perspectives, and global brand reinvention. In this high-density, international, and highly forward-looking exchange of ideas, we need a host who not only understands the essence of brands but also has profound insights into the changing times, to connect the key answers regarding the next decade.

Currently,Xu Youjie, Former Chief Sustainability Officer andVice Presidentof Communications andPublic Relationsat P&G Greater China, has confirmed his attendance atthe 11th Morketing Summit 2026and will officially serve as the host of the "BORN INTELLIGENT" Global Main Forum.

With long-term dedication to brand building, communications and public relations, and corporate sustainability, Xu Youjie has not only witnessed the evolution of China's marketing market but also possesses deep expertise in navigating complex business topics. In an era where AI makes technology readily available, the "brand trust" and "sustainability" he has long focused on are precisely the scarcest moats for brands in the intelligent age.

As algorithms re-architect everything, let us join Xu Youjie at the "BORN INTELLIGENT" Main Forum to seek definitive answers for marketing growth in the next decade.

Featured Speaker

Session

Main Forum

BORN INTELLIGENT

2026 Morketing Summit · Born Intelligent

The Morketing Summit, initiated by Morketing, a global marketing and business media platform, was first launched in 2016 and has since been held for ten consecutive editions. Hailed as the “New York Advertising Festival of the East,” it is a premier industry stage jointly attended by marketers and brand decision-makers.

The theme of this year’s Summit is “Born Intelligent.” It is not shorthand for “intelligent generation”; Rather, it carries three layers of meaning: first, brands and organizations are beginning to work in an AI-native way; second, new consumer entry points, transaction methods, and content ecosystems are emerging; and third, marketing needs to re-establish its commercial position within intelligent systems.

“Born Intelligent” forms a clear continuity with 2025’s “Intelligence Awakened”: 2025 unlocked intelligence, while 2026 brings intelligence into real commercial life.

Over the past decade, marketing answered the question of “how to find people in a new media environment.” Over the next decade, marketing must answer the question of “as AI begins to understand, recommend, decide, and even transact, how can brands be understood by machines, trusted by people, and continue to create growth?”

The mission of the 11th Morketing Summit is to put marketing back at the center of business, economic, and social value, and to make it infrastructure for demand creation, innovation diffusion, cultural connection, trust building, and global growth.